Hallmark has introduced a new line of greeting cards, the "Journeys" series. Yes, you can still find the vitriolic old lady, cavorting dogs wearing birthday hats and the always cheery bluebird on a sunlit window sill, but something else is on the card aisle.
Welcome to the New Normal
Times have changed.
Issues have changed.
Our conversations about
what's going in our lives
have changed.
Real cards for the real life
challenges we face today.
Journeys
Brought to you by the caring folks at Hallmark
Four categories of sentiments are offered. There's "Show Support" (for coming out of the closet, addressing addictions or quitting bad habits); "Help Cope" (for infertility, miscarriage or caring for an aging parent); "Give Hope" ( for those awaiting test results, undergoing chemo or having surgery); and "Life Spirits" ( for job loss, depression, divorce or any all around bad situation).
Writer Meagan Daum believes we can learn a lot from these cards- and not just that coming
out of the closet falls into the same category as fighting addiction. (who knew?). Topics that before have left one stuttering, avoiding eye contact and frantically searching for the nearest exit can now be addressed easily with three dollars + tax and a 39 cent stamp.
"I'm sorry you lost your job but remember, your job is not who you are.
(open the card)
You have many great qualities and that's all that really matters.
We believe in you as much as ever.
Make sure you and all your co-workers sign this card and put the yellow (cheery color) envelope at the top of the poor guy's box as he packs his desk, his family pictures and his Company Service Plaques. Stand aside and wave gaily as he walks out the door. Now, doesn't that make you feel better?
What you did was amazing, beyond generous and kind.
(open the card)
You started a miracle. You gave the gift of life.
Could there be a better way to thank a family that has just lost a loved one, yet been generous and altruistic enough to follow though on an organ donation?
Hey Burl, stop at Wal Mart and let me run in and get a
pack of smokes and one of them Journey cards.
Want to send one right on to that young-un's folks.
Naw. I'm fine. New ticker is pumping jest like clockwork.
For people experiencing these issues, these short-cut sentiments desensitize and trivialize.
Drug addictions,and divorce, and eating disorders, and alcoholism, and sexual orientation, are personal life experiences, best shared with close friends and family. Summing up a rigorous and grueling bout of chemo treatment in 20 words or less does not smack of care and concern. Daum believes these cards give us permission to stick our nose into other people's business and at the same time, get credit for being thoughtful.
It is also disturbing that card manufacturers have also convinced caring folk that sending a "sorry about your bitter divorce" card is like a warm hug. It's not. Think homemade soup, a phone call, flowers from your garden, a hand knit scarf or an evening out, whatever is appropriate for the situation. The morning I lost my Mother a dear friend arrived with pots of pink geraniums for the planters on Mother's porch and cleaning supplies to get everything in order before people began to arrive. That is caring enough to give the very best.
Our children model what they see. Kindness and empathy are acquired behaviors. When my children were small, we made May Baskets and delivered them to friends and relatives who no longer had children at home. I can still see my little ones, sneaking up to a door, placing the basket on the porch, ringing the doorbell and sprinting back to the car. "Peal out Mom. Go. Go. Go! Were May Baskets my bright idea? Heavens no. When I was small, my Mother and I made doily cones with ribbon handles and filled them with whatever was blooming the 1st day of May. Did my Mother originate this tradition? No, her Mother, my Nanie did. Now a Mother herself, my oldest is talking about May basket surprises with her little girl.
It's our job to pass a kinder and gentler world on to our children. If we don't, who will? Oh yes. Now I remember. Hallmark.